Did you know?

The Protein Myth

There's lots of protein in plants and it's virtually impossible to be protein-deficient while eating a balanced plant-based diet. The USDA recommended daily intake is 46g of protein for women and 56g for men - which is easy to achieve on plants alone. If you ate cereal with soy milk for breakfast, a black bean burrito with guac for lunch and spaghetti with marinara sauce for dinner, you've met your protein requirement for the day.

About protein


You'll often hear people say that we have to eat meat or we'll be iron-deficient. But, it turns out that many animals, cows for example, get their iron from plants and you can, too! Plant-based foods that are rich in iron include: beans, nuts, seeds, dark green leafy vegetables and unpeeled potatoes.

Iron Rich Foods

Heart Health

Diets high in cholesterol and fat, especially saturated fat and trans fat, is linked to our #1 killer, heart disease. Animal products are high in saturated fat and cholesterol and most Americans consume more than the recommended limit. Plants do not produce cholesterol and are naturally low in or void of harmful saturated and trans fats, so eating a plant-based diet is an excellent way to maintain cardiovascular health.

Lowering Cholesterol

Processed Meat

Processed meats - like hot dogs, bacon and lunch meats - have been linked to cancer just like cigarettes, according to a 2015 World Health Organization study. Cooking meat at high temperatures has also been
found to be carcinogenic (cancer-causing).

Q&A on the carcinogenicity of the consumption of red meat and processed meat

Water Worries

It takes 108 gallons of water to produce one pound of wheat; in contrast, it takes around 1,850 gallons of water to produce one pound of beef. That's a big difference.

How much water does it take to farm a hamburger?

Vitamin B12

Both, meat-eaters and plant-based eaters, can have B12 deficiencies, so it's important to supplement your diet with B12 supplements no matter what you're eating. B12 is actually produced by bacteria that live in the soil - but nowadays we wash our food so thoroughly that we remove that "good" bacteria from our food sources.

Vitamin B12 Fact Sheet

Vitamin D

Also called "the sunshine vitamin", the best source for Vitamin D is  - you guessed it - the sun. But most plant- and meat-eaters alike don't spend enough time outside. So a Vitamin D supplement is a great option for getting enough Vitamin D, as well as consuming fortified foods such as plant-based milks and orange juice.

Vitamin D Supplements


You'll often hear that eating a plant-based diet is more expensive. But, as more consumers ask for and buy plant-based products they become more mainstream - and prices DROP.

Browse recipes here!

The Calcium Myth

You may think that the only way to have strong bones is to drink milk, but plants have plenty of calcium. Some plants have more calcium than milk, such as kale, collard greens, broccoli and soy. Fortified non-dairy milk (soy, almond, coconut, etc.) and orange juice, blueberries and oranges also contain calcium.

15 Calcium Rich Foods

Soy Stigma

Soy has gotten a bad rap, but studies have shown that 1-2 servings of soy per day can actually be protective against breast cancer. And all that hype about "man-boobs"? Simply not true!

Straight Talk About Soy


Fish are often cited as the best source of Omega-3 fatty acids, an important "brain food". But fish get their Omega-3s from algae and seaweed - just like cows get their calcium from grass. You can take an algae supplement or snack on seaweed snacks to get all your Omega-3 needs met. Flax seeds, chia seeds and walnuts are also great sources of Omega-3s.

Plant sources of Omega-3